Steel City Beer & Cider Festival goes Beermats mad!

The first sponsored items for this years festival have begun to appear at pubs, clubs and various venues across the city. Beermats! Lots of them. A number of sponsors have kindly contributed to a bumper print run of 90,000 mats, which started appearing in early July to put the festival in front of the 100,000 people who come into Sheffield for the Tramlines Festival. A total of 13 sponsors took advantage of our special rate to help promote both the festival and their business. The mats will be released in phases up to the Festival in October, so collectors will need to be eagle-eyed to get one of each. Alternatively for the serious collectors, we have put together three collectors sets containing one of all 13 designs and will be auctioning them on ebay once a month over the summer with proceeds going to the Childrens Hospital Charity.

Thanks again to all our beermat Sponsors Travelmaster Abbeydale Brewery Stancill Brewery Acorn Brewery Bradfield Brewery Emmanuales Little Critters Brewing Co. Lost Industry Brewing Network Taxis Shakespeare’s Sheffield Brewery Co. Thornbridge Brewery True North Brew Co.