Small business success sees Sheffield indie beer shop collaborate to celebrate
At a time when we’re hearing the hardships many small businesses face, it’s also a good time to reflect on those who continue to survive and thrive. As one of a handful of 100% female owned beer shops in the UK, Jules Gray has from the very start championed women brewers and breweries as a passionate core ethos of Hop Hideout. She knows and values how much visibility counts in making the beer world a broader, diverse and ultimately more rounder and improved place to be for those in it and providing her customers with outstanding beers to enjoy. After a two year challenging period over the Covid-19 pandemic, Jules stated, ”I wanted to celebrate women that really light up the beer scene, who I not only look up to, but who provide so much positivity and inspiration to the whole beer community.”
This November Hop Hideout celebrated their ninth anniversary as an independent beer shop and tasting room, releasing their beer collaboration, a flapjack stout, brewed at Wild Card Brewery with Crafty Beer Girls. From Friday 11 November they poured Wild Card Brewery beers as part of a tap takeover including their special birthday collaboration release with Crafty Beer Girls and the brewery.
On Saturday 12 November, they hosted a relaxed celebration tasting with Jaega from Wild Card and Crafty Beer Girls organisers in attendance.
On Sunday 13 November they hosted a free and fun family social. As a new parent Jules knows how much of a challenge it can be to find a welcoming social space that’s easily accessible and with baby changing.
She continued, ”I’m absolutely delighted Jaega Wise of Wild Card Brewery and Natasha and Natalya of Crafty Beer Girls agreed to this collaboration. Jaega is a phenomenal technical brewer, having just released her first brewing book and presents on national shows such as the BBC Food Programme. The Crafty Beer Girls is a beer community safe space created for women and non-binary folks to come together in their enjoyment of beer. Co-organised by two passionate and brilliant women Natasha and Natalya. Through the pandemic I turned to this group for support and really valued their virtual meet-ups.”
The celebrations continued at Wild Card Brewery’s new pub in Walthamstow, London – The Tavern On The Hill on Thursday 17 November with a Crafty Beer Girls London meet-up.