Punch Taverns teamed up with Everards Brewery to give four lucky Partners the chance to brew and brand their own beer. Every Punch Partner who bought the ‘Beer with No Name’ was entered into a prize draw and the winning four were selected at random:
• Karen Lang-Norris of the Hop Pole, Beeston
• Gary Fanton of the Rutland Arms, Holmesfield
• Ian Jackson of the Black Swan, Henley in Arden
• Alan Gibbons of Hen House, Cannock.
As part of the prize, the four Partners attended the Everards Gold Cask Ale Champion course at The Brunswick microbrewery in Derby, where they learnt about the brewing process, raw materials and selected ingredients to brew their perfect pint.
The Partners drew inspiration from the beers they know and love and used tools such as Cyclops to gauge what styles are working in their pubs. They put together their knowledge and experience to design their own beer recipe, create a name for their beer and design a pump clip to suit.
This resulted in Amberella being born – a 4.1% golden amber ale, made with Maris Otter Malt and Ella, Summer and Cascade hops. With the recipe now logged, Everards will produce this beer which will be available through the Punch Finest Cask scheme throughout October.
Stephen Martin, Category Manager for Punch Taverns, said: “It was a fantastic opportunity for our Partners to get involved, learn about the complexity of beer brewing and create their own ale. “We are delighted to work with Everards and produce an autumn-inspired beer and following the success of the Beer with no Name, I am expecting Ambrella to do really well.”
Everards are giving those that try it in their pubs the chance to enter the same prize draw to brew a beer for next year. Keep a look out for the competition when Ambrella goes live in Finest Cask Rotation 6.
