Abbeydale are producing (for the 3rd year running) the Now Then beer in April, celebrating the local Sheffield magazine’s 6th birthday.
We get our heads together every year to come up with a slightly different concept. This year we have included a QR code on the pump clip which, once scanned with one’s smartphone will offer a wealth of knowledge about the hop farmers who grew the hops and malts. Also the brewery, the beer and the magazine. Kind of showing insight into all the hard work that goes into every pint! The beer will be available throughout Sheffield and parts of Manchester.