Glasses are being raised at Knaresborough-based Rooster’s Brewing Co, following the brewery’s double triumph in the 2014 Design Awards, which are run by the Society of Independent Brewers (SIBA).
The Brewery was Highly Commended in both the Best Range of Bottle Labels and Best Total Design Concept categories at the Design Awards held as part of SIBA’s national BeerX event in Sheffield on March 13th.
Established in 1993, Rooster’s has developed a reputation for brewing beers of the highest quality that showcase a wide range of new and exciting hops from around the world, scooping plenty of awards both at home and abroad along the way. The brewery was purchased by Ian Fozard and his two sons, Tom and Oliver, in December 2011, and the latest accolade follows the decision to re-brand and re-design in 2012.
With the involvement of The Lift Agency, a creative design studio based in Harrogate, the new branding has maintained the iconic red ‘Rooster head’ as the focus of the brewery’s image, whilst also creating a clean and contemporary aesthetic that has a timeless appeal.
Speaking of the awards win, Tom Fozard said: “We’re delighted to have had our efforts recognised with these two awards. We worked closely with our friends at The Lift Agency in order to ensure a very high standard was achieved, which has been acknowledged by the judges. The feedback we’ve received from customers and consumers alike, since the rebrand was completed, has also been very positive and reinforces our belief that it’s equally important that the quality of our design imagery matches the quality of the beer we produce in cask, keg and bottle.”