The latest Retail Price Index (RPI) now includes ‘craft beer’. Hence, we contacted the Office for National Statistics for their definition:
‘The aim is to pick up prices for a single 500ml bottle of beer. They are not mainstream beers, are usually well packaged and are sometimes considered to be of higher quality. They must be UK brewed. Fruit/wheat beers, ginger beer and lagers are excluded from the collection. It could be produced by a micro brewery or a major brewer but should not be one of the standard brands. We leave the selection to the collectors and the expectation is that they will select a reasonably wide range of beers that fit the broad description. That way, we increase the number of prices collected and have as wide a sample as possible with the aim of best measuring price change. ‘
So there we have it, at last a clear definition, the UK Government, Office for National Statistics say ‘craft beer’ is UK-brewed and only available in 500 ml bottles. However, it is not a ‘standard brand.’