An event at the Portland Works in early October saw the formal launch of a new report by Prof. Phil Withington and Dr. Nicholas Groat (University of Sheffield) which explores the place of ‘craft’ alcohol in the city’s past, present, and future. The research was funded by the Arts and Humanities Research Council.
Sheffield was chosen as previous reports have established the city as the ‘UK capital of beer.’ A high density of independent breweries is mirrored by a large proportion of independent pubs, bars, and specialist off-licences.
An immediate key finding: one which was not expected at the project inception is that the word ‘craft’ has been devalued. It is now a problematic term, one which has been taken by the multi-nationals.
‘Independent’ is more appropriate. This captures a commitment to small-scale, autonomous artisanship, passion, skill & community (see for example, the SIBA ‘Indie Beer’ campaign). ‘Independent’ is part of the Sheffield heritage.
Since 2021, Sheffield and District CAMRA publications have defined ‘craft beer’ as ‘a meaningless phrase, often used in marketing or an enigma: ‘undefinable and misunderstood.’’ It seems that the University researchers agree with this definition.
The study also shows how the independent sector’s geography reflects Sheffield’s long history as a ‘city of neighbourhoods’ and how the values and working practices of the sector can contribute to a sustainable and vibrant future. The ‘Independent’ sector forms a significant proportion of sites dedicated to producing, retailing & consuming alcohol. The survey found that 42% of their sample (464) were independent. Sheffield has a high percentage of such ownership, a direct reflection of the city’s unique history of distinct, interconnected neighbourhoods.
Other findings include a local emphasis on drink ‘better’ not ‘more.’ In addition, quality of ingredients, culture of drinking environments and responsible & considerate habits are all important.
The lack of means for the independent sector was to organise was also noted. There is no city-wide forum, a need for liaising with city authorities and a lack of marketing & other strategies to enhance the sector.
Recommendations include:
- Use ‘independence’ not ‘craft’
- Form a Sheffield Indy Drinks Hub as the collective voice of the sector
- Explore how other places with concentrations of independent producers organise and market themselves
- Promote Sheffield’s local unique heritage
- Strengthen partnerships with Local Authorities
The full report and a summary is available at: https://sites.google.com/sheffield.ac.uk/place-craft-and-alcohol






















