Sheffield has a fantastic beer scene with a number of small breweries and a long list of great pubs and bars plus specialist beer shops along with various festivals and other special events through the year. We also have an active CAMRA branch of course.
Something Sheffield has never really been good at though is promoting how good it is to the outside world, although some of course do appreciate a laid back vibe and a culture of modesty!
Sheffield Beer Week is now in its third year, founded and co-ordinated by Jules of the Hop Hideout beer shop and tasting room to help Sheffield celebrate and promote its beer and pub scene with a number of venues making a special effort putting on events during beer week and local brewers producing some special beers for the occasion, with details of all the events pulled together at www.sheffieldbeerweek.co.uk and supporting social media activity on Twitter – follow @SheffBeerWeek.
Beer Week is timed to co-incide with two conferences being in town that attract people from the beer and pub industry across the UK and the beer scene across Europe.
The Society of Independent Brewers (SIBA) hold their BeerX event at Ice Sheffield which includes their AGM, conference, trade show and awards ceremony along with their Beer Alive Festival which is open to the public Friday to Sunday.
Beer Now is a conference also being held at Ice Sheffield that has developed from an existing regular series of events for beer bloggers to get together – this conference expands the remit to beer tourism and marketing.