Beer is our passion. We love to express ourselves creatively through all kinds of weird and wonderful beers, in a variety of styles. For example, this month we’ll be releasing As The Deer Pants For Cherry Porter, a chocolate and black cherry porter.
However, as I spend more time in the beer industry, I’m starting to realise that as fun as it is throwing pancakes, marshmallows, squid ink, or even sacrificial lambs into the mash tun and kettle, most of the beer drinking public want consistent, familiar products, and most publicans and retailers want products that sell.
They say that anyone can brew a beer, but a master brewer can take the raw ingredients that are ever changing with the seasons, and can consistently produce quality time and again. We also want to take our beers further afield. Given we’re a small outfit, our beers have hit Leeds, Manchester, Norwich and as far south as London.
So, with the limited capacity we have, our primary focus this year will be dialing into our core range and seasonals to deliver beers that will endure. Yes, we have some fun beers lined up – such as our World Cup Helles Lager, Jesus Saves (Ronaldo Scores!) – and we certainly don’t want to throw the Baby Jesus out with the bathwater. But we’re going to build on the success we have and spread the Good News one beer at a time, to more people, to new places; to brew good and to do good!
Keep an eye out for the newest addition to our core range, a reimagined Beer Thou My Vision: still 3.8%, but reworked as a West Coast Session IPA*, heavily dry hopped with Mosaic, Citra and Simcoe. In addition, we’ll be releasing more Oh Hoppy Day 6.1% – our flagship IPA – and bottling our Easter special, Nothing But The Blood Orange 7.0% orange IPA. Check out www.emmanuales.co.uk for further details.
* That’s West Coast of America, not West Coast Blackpool!