By the time this issue of Beer Matters hits the pubs, we will have started sending out our festival Beermats. As usual we have 12 different sponsors for the mats, each with their own design on one side, and a different festival design on the back. Collecting all 12 mats and fitting them together will form this year’s Festival poster, another excellent design from Robin Lunnon at Durb Design.
Our Beer Matters distributors will be taking the mats far and wide across the city, and beyond, so you might have to visit several pubs to collect them all. (I know. It’s a tough ask, but I’m sure you’ll cope.)
We’ll also be putting a few sets up on Ebay to auction off for the festival charity, which this year is the Yorkshire Air Ambulance.
Don’t worry if you don’t manage to complete your collection, as we’ll be holding back a hundred or so of each design to put out on the bars at the festival itself. Yet another reason to come and see us at Steel City Beer & Cider Festival 47, 18-21 October 2023, Kelham Island Museum, Sheffield
P.S. Our staffing form is now open on our website for anyone wishing to volunteer to help at this year’s festival. If you’ve never volunteered before but are considering it, simply email festival@sheffield.camra.org.uk and we’ll let you know all about it. Trust us, you’ll enjoy it.