Recent research has illustrated how alcohol played a unique role in the life of cites, shaping their development, growth, and identity. Now, Prof Phil Withington and Dr Nick Groat from the University of Sheffield are exploring what the slippery label of ‘craft’ has done for the history and future of Sheffield by putting brewers and beer enthusiasts at the forefront of this conversation.
What do you understand by the term ‘craft’? How are ideas about ‘craft’ changing the way alcohol is made, sold, and consumed in Sheffield?
Our new project, Place, Craft and Alcohol in Historical Perspective, funded by the UK Arts and Humanities Research Council,is exploring these questions with the help of locals, brewers, and publicans, and discussing what the city’s relationship with ‘craft’ is. Sheffield’s played a significant role in the ‘craft revolution’, starting back in the 1990s, that helped define the key characteristics of ‘craft’. That relationship between the city and beer though goes back much further, setting the stage for a new ethos of alcohol production that’s flourishing today. We’re mapping the history of alcohol in Sheffield, from when the city came to prominence, to recent explosion of ‘craft’ as a self-identifying term for producers, retailers, and establishments. Understanding how this new idea of craft fits within the deeper story of Sheffield is key to thinking about how the city can, or should, align itself with such an asset.
There’s been much said and debated about ‘craft’ since the term first started springing up. Multinationals buying out small producers, ‘macro’ craft breweries, and the lack of official terminology have diluted any sense of what craft is supposed to mean. Of course, there’s a big difference between ‘craft’ as a label, and the ideology of craft, or what it represents. Independence, sustainability, locality, authenticity, artisanal, premium – all these and more have been rolled into definitions of craft, irrespective of if these values exist in craft producers. For many, this can be a point of contention, but also one of pride and respect amongst wider maker communities.
Aside from brewing, we’re putting this question into a wider historical and modern picture, working with our network of partners including Sheffield Archives and local distillery, Locksley Distilling Co. Ltd to get a multidimensional view on what craft means, and how the city has responded to changes in alcohol culture. We’re hoping to collect a wide understanding of what people think about ‘craft’ and how it influenced the city. We’re looking to talk to beer enthusiasts across Sheffield to hear their personal stories, thoughts, and opinions about how our city has been shaped in response to new trends and styles of beer. We’re wanting to hear from Beer Matters readers as people who are interested in the many faces of beer. So, if you’d like to talk to us about your place in Sheffield’s intoxicating history, visit: http://sites.google.com/sheffield.ac.uk/place-craft-and-alcohol or scan this QR code to get in touch!
