Pubs and breweries offered a new route to market with CAMRA app

The Campaign for Real Ale is launching a new app called Brew2You on 6 May which will allow customers to order their favourite drink from local pubs and breweries trying to stay afloat during lockdown. Pubs and breweries can use the app to create a menu which customers can order from, making it easy for local businesses to sell beer and cider without going through the hassle of setting up their own online shops or complicated e-commerce services. The app will be free-to-use for pubs and breweries who will receive the full price charged for their products. CAMRA will not charge a commission for use, pubs and breweries just need to pay a small £2/month fee for Stripe usage, which manages payments separately. To sign up as a partner, simply visit brew2you.co.uk and set up your shop. Nik Antona, CAMRA’s National Chairman said: “The Brew2You app is the next logical step in CAMRA’s Pulling Together campaign, launched with SIBA and Crowdfunder to support the industry during this difficult time. “We already have 2,000 breweries, pubs and cideries listed as offering takeaway or delivery services so that consumers can support local businesses during lockdown, but it is still a multi-step process to then go on and order beer. “The Brew2You app brings all of this great work onto one platform so that users can not only search for but also order their favourite drink with just a click of the button.” The app has also already received widespread support across the industry with endorsement from Cask Marque and SIBA, who will also be encouraging their members to sign up. Paul Nunny Director of Cask Marque said: “It is great to see the industry working together supporting local brewers and pubs. Many pubs have responded to the challenge to help their communities and this app makes it easy for the two to work closer together. The app gives pubs a single platform to promote their offering. Well done to CAMRA – now let us take advantage of modern technology to help our businesses.” James Calder, SIBA Chief Executive said: “SIBA are delighted to be working with CAMRA to promote the amazing beers available from independent breweries across the UK. With pubs and bars closed, breweries are putting more beer into bottles and cans than ever before and launching local delivery and takeaway services too – the Brew2You app helps beer lovers find the best beer from small independent craft breweries in their local area. Not only is it great for consumers as they can get the freshest, tastiest beer available near to them, but they will be helping a local independent business survive during these difficult times.” CAMRA is now asking pubs, clubs, breweries and cideries to sign up on the platform ahead of the launch date on 6 May to ensure a good coverage of services when it goes live.

Abbeydale Moonshine in cans!

Sheffield-based Abbeydale Brewery are just days away from releasing their much-loved flagship beer, Moonshine, in can – having adapted their business significantly due to the ongoing coronavirus crisis. Brewery director Dan Baxter says of the release “Whilst it has always been a long-term ambition of ours of offer Moonshine in small pack, the present crisis has accelerated our plans. Moonshine is a beer which has so many loyal followers, especially in our hometown of Sheffield (which drinks about 70% of all the Moonshine we make!) and so we have responded by moving those plans forward much more quickly, allowing our drinkers the option of consuming our most popular beer from the comfort and safety of their own homes.” The recipe for Moonshine in can is exactly the same as that for the much-loved cask beer, which has continually accounted for around 50% of Abbeydale Brewery’s output. The brewery has always preferred canning as a method of presenting beer to bottling, as brewery owner Pat Morton explains – “Cans are light proof with less chance of extraneous air leaking in, both of which allow for a much higher quality finished product when compared to bottles. Cans are also lightweight, transport more easily than glass, and recycle well. Properly dealt with, the canned product is an excellent version of the beer. We have always prided ourselves on the quality and consistency of our products and we truly believe this extends to Moonshine in can.” Named Sheffield’s most likely cask ale to be found on bars around the city throughout the last decade, most recently in the Sheffield CAMRA (Campaign For Real Ale) 2019 Beer Census, Moonshine has been the recipient of numerous awards over the 24 years of Abbeydale’s history. Beginning with winning Sheffield’s Steel City Beer Festival on its very first appearance in 1996, other significant accolades include Champion Beer of Yorkshire 2012, runner up Champion Beer Of Yorkshire 2017, and a national bronze medal in the Golden Ale category at the prestigious Champion Beer of Britain Awards in 2018. During the present crisis, Abbeydale Brewery are very mindful of the devastating effects this is having on their pub customers who have been forced to close for the foreseeable future, and so are endeavouring to continue to support the trade via a “pay it forward” initiative, whereby members of the public placing orders of over £40 on their online shop are invited to nominate a pub of their choosing to receive a credit off a future order when they are able to reopen. Abbeydale Brewery have already made a name for themselves as producers of high quality beer in can, with their ever-growing Brewers Emporium range having been available for the past three years, however the recent addition to their brewery of their own canning line, a three-head filler manufactured by Wild Goose, has allowed them to increase production in this area in order to meet with growing demand. Moonshine cans launch on Tuesday 12th May.  

The Taphouse Bar

The Taphouse bar is planning to be the newest venue in Kelham Island opening as soon as we’re through all the Coronavirus restrictions, located on Alma Street next door to the brewery shop. The bar will be offering a selection of cask ales along with premium lagers, ciders and an extensive range of gins and other spirits. They will be opening in the morning to serve home cooked breakfasts then continuing through with a lunch menu and freshly prepared hot and cold sandwiches until 8pm. On the decor front, a mural of the old Kelham Island steel works will take pride of place.

Fuggle Bunny Brewhouse

Those that are missing the “Fuggle Friday” brewery tap room openings during the Coronavirus lock down were pleased when on Friday 17 April a trial of a Friday takeaway session took place – so much so it proved that popular the brewery ran out of takeout containers! This is now to be a regular thing, with Fuggle Bunny open every Friday for takeout sales between midday and 3pm and customers are welcome to bring their own containers to fill – or can buy one at the brewery. Given how popular the trial run was, it is advisable to get down early and also observe the social distancing arrangements. In the meantime Fuggle Bunny thanks you for your support and hope you keep safe!  

Inn Brief (and Brewery Bits)

The Kelham Island Tavern is joining the ranks of the Harlequin and Gardeners Rest as a pub in the area offering beer to take home. They are opening as a trial over the weekend of 30th April to 2nd May, see their Facebook page for details. The Plough at Hathersage has taken advantage of the Coronavirus closure to get a bit of decorating done. The Beer House micropub on Ecclesall Road is planning on setting up a beer delivery service. Keep an eye on their Facebook or Twitter accounts for announcements. The Joiners Arms at Bakewell is looking to recruit a new manager for when they reopen post lockdown. The Harlequin on Nursery Street are selling home made pies to take home. Advance order is required. The Two Thirds Beer Company is offering a delivery service of beer and snacks. Customers within 3 miles of the bar on Abbeydale Road can enjoy free delivery by their staff, if you are further away you can order via the Citygrab app (the City Taxis delivery service). The Wisewood Inn is taking advantage of the Coronavirus closure to get their planned refurbishment done early, meanwhile Loxley Brewery which is based on site is now bottling beer available either by bulk local brewery or via selected specialist beer shops. Abbeydale Brewery is offering free local delivery on orders over £25 from their webshop which are being undertaken by brewery staff whilst delivery further afield is available via courier for a fee. Available to order are minikegs, cans and merchandise with Moonshine soon to be added to the canned range. Eyam Brewery are offering delivery of bottled beers. The area they cover stretches roughtly speaking from Buxton to Dronfield. Chantry Brewery now have an online shop selling bottles and minikegs with delivery available to addresses within 15 miles of their Parkgate based brewery. Beer Central based at the Moor indoor market are now offering beer boxes to order for delivery. Those already engaged with “save boxes” where new beers that come in stock promoted on social media are put to one side can pay and have their beers delivered once the order is big enough whilst others can order a “thrifty for fifty” mixed box containing £55 worth of beer for £50 on a lucky dip basis! The Red Deer are offering local delivery of drinks on selected days, order in the morning and receive delivery in the afternoon. Check their social media for details. Turner’s Bottle Shop on Abbeydale Road are offering delivery. Check their website or social media for details. Archer Road Beer Stop off licence in Millhouses are open for business as usual including hand pulled real ale to take home. Bradfield Brewery are offering home delivery of beer in bottles and minikegs. Minimum order £30. Hop Hideout have their webshop back online to order beer from their shop for delivery. Original Infused are delivering their bottled beers. Triple Point Brewery are selling beer in cans and bag-in-box online, either for collection from the bar or delivery via courier for a fee. Thornbridge Brewery continue to sell beer online for delivery. Peak Ales are back up and running, bottled beer can be ordered online for collection or delivery. Drone Valley community Brewery are offering free local delivery of bottled beers ordered online by their members (membership also available online). The Beer Stop at Dronfield are offering local delivery. Order your bottles, cans and minikegs via email and pay via Paypal or BACS. Check their Facebook page for details. The White Swan in Dronfield are offering delivery of “PieMinister” meals on Friday and Saturday nights, this needs to be ordered in advance via the pub’s website. The Norfolk Arms at Ringinglow are doing takeaway 3 course meals at the weekend on a simple set menu that changes each week. Collection or local delivery is available and must be ordered two days in advance. Real Ale is available to takeaway with your meal too! See their Facebook page for more information. The Old Hall Hotel in Hope are now serving a takeaway food menu with local delivery available. The Gardeners’ Rest at Neepsend has been having beer takeaway days, check their Facebook page for details.

Development next to Washington

An issue faced in many cities over the last few years by long established music venues including pubs is new residential developments, normally city living apartments, getting built next door with the new residents then complaining about noise with reactive council action damaging the business of that venue. The latest concern in Sheffield is a planning application for a development of apartments aimed at post graduates on Fitzwilliam Street, next door to the Washington. The Washington pub, as well as serving real ale has a busy programme of live music and DJs, has a beer garden and opens until 3am most nights. If this was suddenly subject to restrictions on noise due to new neighbours not only would it be very damaging to its late night business but would also be another hit on Sheffield’s music scene. If you are a regular at the Washington and have a view on the planning application, please make your views known by commenting on the Sheffield City Council planning portal.

Abbeydale Brewery

Our online shop is still operational, we’ve added minikegs, and are now offering free delivery in Sheffield for all orders over £25.
We’re also keen to support pubs where we are able of course, and are running an initiative where all people who place an order over £40 are encouraged to tell us the local they’d usually drink an Abbeydale pint in. We’re then going to offer those pubs a £10 credit per nomination on a future order of theirs later in the year.
Visit abbeydalebrewery.co.uk to order your doorstep delivery!

Pulling Together

With pubs and restaurants now ordered to close until further notice except for takeaway, this new national website is to help pubs and breweries get through by publicising initiatives to keep in business such as operating as an off licence or offering home delivery. If you run a pub or brewery you can add a listing by filling out the online form. For consumers that appreciate good beer, please continue to support your favourite local pubs and breweries where you can rather than buying from big supermarket chains! https://camra.org.uk/pullingtogether/

Inn Brief

Heist Craft bar in Clowne are celebrating their third birthday over the Easter weekend, this is also their last weekend before they close and relocate to Sheffield. Bus 53/53a goes there from Sheffield. Boozehound, who run the upstairs beer bar at Cutlery Works, are organising a brewers social event at Lion Works over the Easter weekend, 10-13 April.  The venue is where Neepsend Brewery used to be based, on Ball Street/Mowbray Street and will be open from midday to 10pm each day serving beer from Triplepoint and Crosspool Ale Makers. Bus 7/8 goes there or it is just a few minutes walk from Shalesmoor tram stop. News on the currently near derelict Farfield Inn at Neepsend, which has been closed since the floods damaged it, a planning application has been lodged with the council to restore this building with a pub on the ground floor and flats upstairs. The Silver Fox at Stocksbridge is closed and up for sale or rent. The Talbot Arms at Dronfield Woodhouse is to be demolished and the site redeveloped for housing, subject to planning permission. The Inn at Troway (previously known as the Black-a-Moor) is also subject to a planning application to be converted to housing. Both former Enterprise Inns (Ei group) properties. The Three Tuns behind the cathedral on Silver Street Head is due to reopen on 20 March under new management after closing last month. Yet to hear whether the long-running Wednesday quiz, as hosted by our very own typesetter [hello] will return. Shakespeares put on a lot of rather interesting cask beers for Sheffield Beer Week. Those attending on Friday 13 were able to enjoy a number of Torrside Smoke and Monster beers on the main bar alongside a 20% ABV cask stout brewed as a Steel City, Emporor’s and Fantome collaboration, brewed at Fantome’s brewery in Belgium while upstairs a festival bar hosted the ‘Collabracadabra’ collection of beers Shakespeare’s Lucie had helped brew. Those sampled by your editor included a hoisin sauce stout brewed with Steel City, a marshmallow mild brewed with North Riding, an apricot pastry braggot brewed with many different local brewers, a black IPA brewed with Blue Bee, a peppermint saison brewed with Torrside and a banana hefe brewed with Lost Industry. The Friday of Sheffield Beer Week saw Triplepoint Brewery & Bar celebrate their first birthday party with a range of their own beers on the main bar and guest beers on the ‘secret warehouse’ bar. On the Saturday at the end of Sheffield Beer Week the Rutland Arms had a Cloudwater brewery tap takeover, including some cask beers.