Festival organiser, Paul Crofts, looks back at Steel City 46 and forward to 47
After a three-year break, we were finally able to return to Kelham Island Museum for our annual beer festival. For obvious reasons, the world has changed dramatically since our last festival in 2019, and we approached the 2022 event with a mixture of excitement and trepidation.
The general feeling amongst the organising committee was that there would be some pent-up demand for a festival, and that visitors would be keen to return to what has become a very popular event. However, information we were getting from CAMRA HQ was that visitor numbers at other festivals were down. There was also the background of rising prices and uncertainty about the future impacting how much people would have to spend.
Needless to say, the feedback from local breweries and on social media was positive. The hospitality industry has been particularly hard hit by the economic situation. The festival was seen as something that would help generate a bit of interest and encourage people back into going out and celebrating the Sheffield beer scene.
So when it came to opening time on the Wednesday, we were somewhat relieved to see a queue of punters actually wanting to come in! Over the next four days though, it became clear that despite a steady stream of visitors we were not going to achieve the attendance numbers we were hoping. Probably a combination of poor weather on some days, post-Covid wariness and a permanent change in some people’s habits meant an overall reduction on 2019 numbers. Luckily those that came spent a little more and by the time we closed on Saturday the committee were satisfied that we had produced another great festival.
One particularly popular feature was the half pint glasses, featuring the Henderson’s Relish logo. We ordered 35% more half pint glasses than usual in anticipation of these being popular and they sold out! Visitors also had a good range of food stalls to choose from, along with the usual exciting live music, with festival favourites Kelham Island Rapper doing their riotous routines in every bar.
Two noticeable changes this year were an expansion of the ticketed events, and a new keg bar position. Beer and cider tasting sessions, hosted by Hop Hideout and the Cider Hole, and pub heritage talks by Dave Pickersgill were an excellent addition to the festival, building on the 2019 talk by Roger Protz. The keg bar had to be repositioned due to the Millowners Arms becoming a commercial venture, and moved to the rear courtyard. A number of visitors commented that this felt separated from the rest of the festival, and we will probably look to find a better spot this year.
A couple of CAMRA employees who came up from the St Albans head office to work with us were impressed with what they saw and we believe it enhanced Sheffield’s reputation as well as justifying the decision to hold the 2023 Members’ Weekend here this April.
Steel City 47
Looking forward to this year’s festival we have looked at some of the changes forced on us by the pandemic and are planning several improvements.
It has been obvious for a while now that we have an enthusiastic but ageing band of volunteers, and the physical work of running the festival is becoming more of a challenge. We have a concern that this may now be putting off some people who might otherwise be only too willing to help. Therefore we have plans to use third-party companies to cover some of the more strenuous and time-consuming elements of the build. From discussion with a number of existing volunteers it appears these moves will be very popular and we hope that it will help in recruiting new volunteers as well as encouraging back some of our previous volunteers.
We also plan to work more on attracting new volunteers to specific areas. Something in particular that we want to improve is the number of people in our cellar team. Anyone who thinks this may be something they would be interested in can email festival@sheffield.camra.org.uk and we will be happy to give them more details on what is involved. We would like to have a larger team so we can share out the workload and make it easier and more enjoyable for everyone.
One pleasing aspect of this year’s festival, which will be vital for the coming year, is the great camaraderie between the volunteers. This was evident both during the festival and at the subsequent staff trip to Halifax. We’ll be keeping this going during planning meetings, with ongoing communication with all volunteers and by arranging a couple of social events over the summer.
Again, anyone wanting to know more can email us or call in to one of our planning meetings, which are held the third Tuesday in each month at the Gardeners Rest in Neepsend. I can guarantee that being part of our team will be both enjoyable and rewarding.
The dates pencilled in for Steel City 47 are 18-21 October 2023.
photographs by Dave Pickersgill
I have been coming to Kelham Island Beer Festival for several years. One thing I would like to suggest is, over the music area there are some beams in the ceiling, perhaps if you could put some black sheeting/curtains over these beams the sound would be lower and project into the main room better. At the moment the sound seems to disappear up into the ceiling even with big speakers.