One of the more inexpensive options for this years festival is sponsoring a cask.
For only £50 + vat you or your company can sponsor a specific cask and have the pleasure of showing your friends or colleagues your support for one of Sheffield’s best festivals.
With a highly visible new label design, you can incorporate your company logo and details, and with 4 free entry tickets included in the price, you will be able to invite your guests to see (and taste!) your sponsored beer.
The picture shows the newly designed layout, seen here with the details for The Commercial at Chapeltown, our first label sponsor.
Anyone interested should contact sponsorship@sheffieldcamra.org.uk for more details.
The first sponsored items for this years festival have begun to appear at pubs, clubs and various venues across the city. Beermats! Lots of them. A number of sponsors have kindly contributed to a bumper print run of 90,000 mats, which started appearing in early July to put the festival in front of the 100,000 people who come into Sheffield for the Tramlines Festival.
A total of 13 sponsors took advantage of our special rate to help promote both the festival and their business. The mats will be released in phases up to the Festival in October, so collectors will need to be eagle-eyed to get one of each.
Alternatively for the serious collectors, we have put together three collectors sets containing one of all 13 designs and will be auctioning them on ebay once a month over the summer with proceeds going to the Childrens Hospital Charity.

We are also extremely pleased to announce that this years chosen charity is the Sheffield Children’s Hospital. We’re sure everyone in the city knows the great work done by the hospital and probably knows someone who has benefitted from their excellent care. We’ll be having the usual collections during the festival and encouraging everyone to donate their leftover beer tokens (whatever they are!)
You’re all reminded that we’re always looking for more volunteers, so if you fancy being part of the team, drinking free beer and wearing a free t-shirt, visit the website and sign up.
Don’t forget that sponsorship opportunities are now available for the festival – email sponsorship@steelcitybeerfestival.co.uk for details – and don’t worry about the Kelham Island Museum being demolished to make way for a hyperspace bypass. It probably won’t happen.
Well, it’s that time of year again. Christmas seems like a distant memory, Tryanuary has been and gone (hopefully trampling the stinking carcass of Dryanuary underfoot as it goes!) and beer festival planning starts. October might seem a long way off but organising a successful festival takes a lot of time and effort.
As always it starts with appointing a committee. The first meeting sorted out most positions but there are still some vacancies for anyone willing to get more involved. The main requirement is enthusiasm, but we’ll try our best to find positions that suit whatever skills you can bring. A budget has been set and sent to head office for approval, which should be a formality following the success of last year’s festival.
We are also needing more volunteers. Last year we had 137 volunteers who worked tirelessly to ensure that over 5,000 visitors enjoyed themselves drinking nearly 19,000 pints of beer or cider without any major problems.
We are hoping to increase visitor numbers and extend the bars this year, which will of course need more bar staff. We are also wanting to increase the numbers of people working the various stands such as tokens, admissions, membership, games etc. And it goes without saying that we will need more people to help with build-up and take down.
The build-up is particularly satisfying as you get to see the bars and stalls being assembled, and everyone involved feels a real sense of pride at what they achieve ready for the opening day.
Over 200 casks will need positioning on 40 metres of stillage, fitted with all the necessary cooling equipment, and then tapped and vented ready for serving.
Around 20 bars need to be assembled, bolted together and beer engines fitted.
Membership tables, token tables and games tables all need setting up in position, and the correct banners erected.
Token sets need readying for that initial rush of visitors.
All our existing glasses need washing and bringing round to the entrance desks.
And of course it all needs doing in reverse once the festival is over.
Days are split into smaller sessions so you don’t need to work a full day and you can even do an evening spot without needing to take a day off work. Volunteers receive a festival tee shirt, free festival glass and beer tokens to spend at the bars. More importantly you’ll have the satisfaction of being part of a team and helping to make this year’s festival even more successful than last year.
So if you feel you’d like to get involved, or would like to have a chat with one of us about it, you can contact us at festival@sheffieldcamra.org.uk.
Alternatively why not come to one of the planning meetings held the third Tuesday of each month as detailed in Beer Matters diary, or a CAMRA branch meeting, or even one of the Pub Of The Month presentations where you’ll be able to find one or more of the planning committee who will be happy to discuss things in detail.
We look forward to seeing you
In early September the branch brewed to beers to celebrate the 40th Anniversary Steel City Beer and Cider Festival. Early on a Saturday morning several members of the branch arrived at Blue Bee brewery to help owner Andy and brewer Josh brew a festival special. Rubee is a 5% nearly ruby coloured IPA.
On the following Tuesday several more members of the branch helped brewer Tim at Sheffield Brewery brew Ruby, Ruby, Ruby with apologies to the Kaiser Chiefs, a 4.8% malty beer.
Both beers will be coming to a bar near you soon, so look out for and see how good a collection of beer and cider drinkers can brew beer!
Volunteering
Apart from the vast selection of incredible ales and cider from all over the world on offer, it is the mingling of people from all walks of life, united for a few days simply to enjoy themselves, which makes me love Sheffield Beer Festival so much. They say a pub is only as good as the landlord and it’s true, it’s the people who both run and attend the Sheffield Beer Festival which make it so special.
When I work on the cider bar my favourite thing to do is to guess which cider a certain punter will like. When I get it right, it makes my shift, the punter is delighted and many of them say they’ve discovered a newfound love of cider. Again, it’s the people who make the festival.
It was my husband, amateur cider-maker Brian Trevelyan, who first introduced me to beer festivals thirteen years ago when we met. In only just over a decade, how they’ve changed. Beer festivals really did used to be the preserve of real life “Real Ale Twats”, the popular comic strip from Viz, with which many of you will be familiar. Blokes with beards and beer-bellies, propping up the bar, guffawing and knocking back their pints with barely a woman in sight.
A few years ago, I noticed that the demographic was changing at every beer festival I attended. Suddenly there were more women. There were students, not a few of them but loads of them, in groups of males and female friends, all drinking sensibly with no trouble caused. Hipsters started to appear with a different type of beard, ones they’d only just sprouted to ride on the beard new-wave. And this new clientele spread from its beer festival spawning ground out into the world where a couple of years back there was a sudden explosion of “craft ale” pubs and “brew houses”, an explosion which led to real ale suddenly being hip and fashionable.
But it started at beer festivals. Now, beer festivals are a must-visit for any discerning hipster, the likes of which intermingle with the trad beer festival attendee, creating a wonderfully harmonious and inclusive atmosphere of real ale (and real cider) aficionados from every demographic, whether young, old, male, female, trad- bearded or hipster-bearded. As a woman, I particularly like the fact that every year there are more and more women attending. Sheffield Beer Festival is honestly somewhere I’d feel comfortable attending on my own. And I can’t say that about many High Street bars!
Jude Calvert-Tomlinson